Carlsberg Launches Two Gluten-free Czech Beers in UK
Jefferson Adams is a freelance writer living in San Francisco. His poems, essays and photographs have appeared in Antioch Review, Blue Mesa Review, CALIBAN, Hayden’s Ferry Review, Huffington Post, the Mississippi Review, and Slate among others.
He is a member of both the National Writers Union, the International Federation of Journalists, and covers San Francisco Health News for Examiner.com.
Carlsberg UK teams with Czech brewery to launch gluten-free beers. Photo: CC–David Short.
Celiac.com 12/02/2016 – Plenty of folks commenting on our story about Žatecky Pivovar, a storied Czech brewery that crafts gluten-free beers, thought the beer sounded like a good idea.
The fans include the folks at beer giant Carlsberg, which has announced that Carlsberg UK is teaming up with premier Czech brewer Žatecky Pivovar to offer gluten-free Czech lager Celia in the UK.
The Carlsberg UK is introducing Celia Organic, a 4.5% ABV beer made with 100% Saaz hops and Moravian malt, and Celia Dark, a 5.7% ABV dark lager made with 100% Saaz hops and Toffee Bavarian malt plus sand-filtered water from the Žatec foothills. The beers are produced at Žatecky Pivovar, which dates from 1801, and is housed walled town of Žatec in the north of the country. It is one of several microbreweries co-owned by the Carlsberg Group around the world.
Both beers are brewed using a patented de-glutenisation process while a silicon filtration technique means the brews are also suitable for vegans. A natural carbonation process gives the beers a light mouth feel with a full, rich taste you’d expect from a premium Czech beer.
Interestingly, for Carlsberg UK, the gluten-free aspect of Celia beers seems to be an added feature, rather than a primary one. Says Liam Newton, Carlsberg UK’s vice president for marketing, the fact that Celia beers “are brewed to be gluten-free gives the brand an added point of difference – particularly relevant given current consumer trends, which is why we are delighted that Celia will be joining our beer portfolio.”
Newton adds that “Celia Organic and Celia Dark are quality Czech beers, loved by beer drinkers for their exceptional flavor and ability to perfectly complement good food.”
Celia will join Carlsberg UK’s existing premium portfolio, which includes the Backyard Brewery range imported from Sweden, Carlsberg’s Herefordshire craft cider Bad Apple, Belgian Abbey beer Grimbergen and Spanish beer Mahou.
Read more at: BarMagazine.co.uk.
Celiac.com welcomes your comments below (registration is NOT required).
Published at Fri, 02 Dec 2016 16:30:00 +0000